Still life
2025
Pear, North Light
A cider label built from one pear and one window. Twelve frames, all lit by the north light of a February afternoon.
Focus
0.3 m
Distance
0.3 m
Lens
100 mm macro
Exposure
f/4 · 1/125 s · ISO 200
Place
Bergen studio
Client
Fjordlys Cider
The brief, the light, the result
Art direction: Fjordlys in-house · Props: Tove Lie · Retouch: Ines Varrow
Fjordlys wanted their new label to feel like the orchard, not the bottling line. We kept it to one fruit per frame and one light source: the tall north window of the Bergen studio, bounced with a single sheet of black foam core to carve the shadow side.
At 0.3 m
Everything was shot on a 100 mm macro at 0.3 metres, where depth of field is a few millimetres. That is why the skin is sharp and the wood grain behind falls away within a hand’s width.
The final label uses frame 07. The rest became the autumn campaign and a set of three prints for the tasting room.
Other distances.
All work →
Still life
0.3 m
Pear, North Light
A cider label built from one pear and one window. Twelve frames, all lit by the north light of a February afternoon.
Still life
0.5 m
Baby's Breath
A winter catalogue for a florist that dries everything it does not sell. Grey paper, one strip light, a lot of patience.
Product
0.8 m
Green Glass
Hand-blown bottles for a glassworks that fires its kiln twice a week. Rim light only, so the glass draws its own outline.
Portrait
1.5 m
Backlight
A portrait series for Svale's summer issue, shot into the low sun on Askøy between 21:40 and 22:10.
Interiors
3 m
The Yellow Room
Nine rooms in a renovated 1930s guesthouse, photographed only in the light each room gets on its own.
Architecture
8 m
Concrete Hours
A new public stair hall in Ålesund, documented across one day from first light to the evening lamps.
Documentary
30 m
Net at First Light
Four mornings with the last two net fishermen working the inner Hardangerfjord, for Kyst Journal's winter issue.
Landscape
∞
Eidfjord, Low Cloud
A poster series for a scenic rail line: one view from each stop, shot on the same 50 mm so the series reads as one journey.